Google announced rolling out an update to its spam detection system, called the December 2022 Link Spam Update, on December 14, 2022. While the helpful content update is still rolling out, this rollout will take up to two weeks to complete.
This update leverages what Google calls SpamBrain to neutralize the impact of unnatural links on search results, find purchased links, and detect domains primarily used to pass links to other sites.
Google’s Official Announcement
On December 14, 2022, Google announced this new update and what to expect from the update in its official blog post.
What Are People Saying?
Many SEOs took to Twitter to give their insights about the December 2022 link spam update. Check out the link spam update quick facts shared by search geek Barry Schwartz and the discussion around it on this Twitter thread.
What’s Next – Dealing With This Update
If you’re following Google’s best practices regarding incoming and outgoing links, it’s unlikely the December 2022 Link Spam Update will negatively impact you.
However, ensure your links are natural and follow Google’s guidelines. Work on improving your site to attract new links over time naturally.
This update will affect all languages. What matters is how you build links and connect to other sites, which will determine whether this update impacts your website.