Fantasy Festival 2022
FANTASY FESTIVAL is a 2-day cultural festival celebrating the Fantasy genre, taking place in Autumn.
Place: Peristeri Greece
Digital Marketing: Google ads, Display ads, Youtube ads
Goal 5000 visitors on foot.
Result: 12.000 visitors cosplay and people who love fantasy visited (on foot) the festival!
It became established after digital marketing by fenomai.
The no1 festival in Greece!
A 3 month digital marketing plan with ads accross the web aiming specific audience with remarketing tactics.
Youtube Campaign
KPIS:
CPM: 1euro
Views: 74.160 views
Conversions: 2 pages per visitor on website: 208
Clicks to website: 716
12.000 Visitors on foot from our digital marketing campaigns!
We believe our work speaks for itself.
Case Study
We believe our work speaks for itself
CLIENT:
Fantasy Festival
DATE:
August_October 2022
PROJECT:
Our Secret
Display ads are ads that are shown on the articles, videos, or websites that consumers browse. With Google Ads, we serve the ads on the Google Display Network, a collection of over two million websites that reach over 90% of Internet users across Greece.
KPIS:
Clicks: 14.001 visitors to website
Conversions (visited 2 pages and more on the website): 6065 visitors
Average cost per click: 0.04
“Viewable impr.” shows the number of times an ad was viewable.:
1,623,027 !!!
Conversion Rate: (in all industries are 2%-10%)
- Analyzed the Customer Base and Carry Out Client Interviews.
- Conduct Market Research and Identify Industry Trends.
- Analyzed Competitors.
- Created digital Personas.
- Defined Who our Target Audience Isn’t.
- Continuously Revise.
- Used Google Analytics.
