Fantasy Festival Digital Marketing - fenomai.com

Fantasy Festival 2022

FANTASY FESTIVAL is a 2-day cultural festival celebrating the Fantasy genre, taking place in Autumn.
Place: Peristeri Greece
Digital Marketing: Google ads, Display ads, Youtube ads
Goal 5000 visitors on foot.
Result: 12.000 visitors cosplay and people who love fantasy visited (on foot) the festival!
It became established after digital marketing by fenomai.
The no1 festival in Greece!
A 3 month digital marketing plan with ads accross the web aiming specific audience with remarketing tactics.

Youtube Campaign

KPIS:

CPM: 1euro

Views: 74.160 views

Conversions: 2 pages per visitor on website: 208

Clicks to website: 716

12.000 Visitors on foot from our digital marketing campaigns!

We believe our work speaks for itself.

Case Study

We believe our work speaks for itself

Our Secret

Display ads are ads that are shown on the articles, videos, or websites that consumers browse. With Google Ads, we serve the ads on the Google Display Network, a collection of over two million websites that reach over 90% of Internet users across Greece.

KPIS:

 

Clicks: 14.001 visitors to website

 

Conversions (visited 2 pages and more on the website): 6065 visitors

 

Average cost per click: 0.04

 

“Viewable impr.” shows the number of times an ad was viewable.:

1,623,027 !!!

 

Conversion Rate: (in all industries are 2%-10%)

46.88% !!!
Our Secret:
  1. Analyzed the Customer Base and Carry Out Client Interviews.
  2. Conduct Market Research and Identify Industry Trends.
  3. Analyzed Competitors.
  4. Created digital Personas.
  5. Defined Who our Target Audience Isn’t.
  6. Continuously Revise.
  7. Used Google Analytics.

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