Who are the ideal (or best) customers for your business?

1. Who are the ideal (or best) customers for your business?
2. What makes your business unique from the competition?
3. What is the story behind your business?
4. What’s your company’s vision for the future?
5. When did you start your business?
6. What do you love about what you do?
7. What are your values and beliefs?
8. Where are you on your journey?
9. What makes you excited to come to work every day?

1. What’s your definition of success for this project?
2. Who is your target audience?
3. What aspects of digital marketing do you want to focus on?
4. What marketing metrics do you currently track?
5. Have you worked with a digital marketing company in the past? If so, what was your experience like?
6. What is your budget for this project?
7. What actions do you want your audience to take after seeing your content?
8. Do you have a good relationship with your audience?
9. How do people currently find your company on the internet?
10. What has worked for you in the past and what hasn’t?
11. What are your goals and objectives for this project?
12. Why did you choose to work with us over other digital marketing agencies?
13. What is your deadline for the delivery of this project?
14. Is there anything else we should know?

1. What are the short-term goals for your business?
2. What are the long-term goals for your business?
3. How do potential clients find your product or service right now?
4. What makes a potential client buy your product or service at the moment?
5. What does your sales process look like?
6. Who are your top competitors?
7. What are your biggest sales challenges?
8. What is your upsell strategy?
9. Are there seasonal patterns that affect your sales?
10. What are some of the biggest challenges your business has faced?
11. What are some of the common problems faced by your customers?
12. Who serves as an inspiration for your business?
13. What makes your business or service unique in the market?

1. Who are the decision makers in your department?
2. What is their contact information?
3. Who is the main point of contact at your business?
4. What type of communication works best for you?
5. What is the procedure for dealing with a customer complaint online?
6. How do you handle the passwords of all your company profiles?
7. Do you have a crisis communication plan in place?
8. What is your business address?
9. What is your business billing information?
10. Are there any business documents we should read?

My name is Tasos Kalligas founder of Fenomai. I am a digital marketeer, specialising in Web, google ads and social media marketing. I optimize digital channels to reach customers, build brand awareness, and promote products and services. Because of the unique combination of planning, creativity, and strategy my role requires, to  wear many hats.

Our priority is to offer high quality services  all over Europe, USA,  United Arab Emirates and for sure in Greece. Yes Iam Greek but  a global citizen. A global citizen is someone who is aware of and understands the wider world – and their place in it. 

Send an email at fenomaigreece@gmail.com

Digital marketers today have access to more channels than ever before. These channels present worlds of new opportunities to reach and engage new prospects and potential customers, but each channel also brings with it a unique set of challenges when it comes to the fine-tuning and optimization required to achieve the highest return.

What are digital marketing channels?

Digital marketing channels are defined as groups of similar online mediums through which prospective customers may reach a business or a business’s website. Common examples of digital marketing channels include Email, Organic Search, Paid Search, Social Media, Programmatic Display and Retargeting.

Most marketing channels can either be referred to as inbound or outbound. These terms refer to the initiation of the engagement between the consumer and business. Within Inbound marketing channels, the consumer is initiating contact with the business. Within Outbound channels, the business is initiating contact with the consumer.

Another common differentiation between marketing channels is ‘paid’ vs. ‘organic’. An organic marketing channel is a channel that does not require a direct media investment to promote the business’s message, while a paid marketing channel will require some budget in order to operate. It’s also important to note that while organic channels might not require media spend, they will often require an investment in the form of time, effort, and in some cases, technology.

While no two channels operate the same, all channels – inbound and outbound, paid and organic – will come with optimizations that can be made in order to make it easier for customers to find businesses, and to allow businesses to proactively find new customers.

Channel Optimization

Channel optimization can be divided into two groups:

1. Single-channel optimizations
2. Cross-channel optimizations

In the following sections, we’ll break down each of these activities, including examples of each across common marketing channels.

What is Channel Optimization?

Channel optimization is a process through which tactics are applied to improve the customer experience, increase interactions, and drive incremental revenue within a single marketing channel.

Within a single marketing channel, you will likely have access to a number of different performance metrics. Common metrics include impressions, clicks, conversions, click-through rate (CTR), conversion rate (CVR), cost per click (CPC), cost per thousand impressions (CPM), cost per acquisition (CPA), and return on ad spend (ROAS). Depending on the goals that you have set for the channel that you are looking to optimize, some of these metrics may be more important than others.

Within a channel where your main priority is to reach and engage as many new consumers as possible, you may be focused on impressions, CPM, and CTR as primary measures to evaluate how many people you’re reaching, how much you’re paying to reach them, and how often they’re engaging with your content.

To optimize a channel for these metrics, you’ll want to test and compare individual tactics within the channel to monitor and learn which efforts are most efficient. You might replicate and expand on highly-efficient tactics while cutting poor-performing tactics to gradually begin to optimize your channel to be more effective at reaching & engaging customers.

Now, as most channels consist of multiple mediums and tactics, it is important to note that you should rarely have an entire channel dedicated to only maximizing reach or only maximizing conversions. Most channels will instead contain elements that touch each stage of the marketing funnel.

So, in order to fully optimize a single marketing channel you should start by setting individual goals for each of the funnel stages and structuring specific tactics to support these goals within your channel. From there, collecting, analyzing, and applying data to improve the performance of your channel is the name of the game.

Now that you’re optimizing your channels individually, how do you leverage the strengths of each to be more effective in your holistic strategy? The answer is in cross-channel optimization.

Digital Marketing Agency In GREECE

Proactive, Effective Marketing Solutions

For Small-To-Medium Sized and premium Businesses

An integrated marketing agency in Greece for ALL brands specialising in eCommerce, hospitality, aviation, eco industry, celebrities, law industry, food & drinks and lifestyle brands. Every successful strategy starts with insight. Fenomai in greek means –appear-.

Unlike other big-name digital marketing agencies in GREECE, we’re not hunting down giant corporations. We know 10 years now who we want to work with; businesses like yours.

FENOMAI  was set up with the belief that small and medium sized can also be mighty and taking small consistent steps will lead to success. The secret behind our marketing magic isn’t mystical at all, in fact, we pride ourselves on being jargon-busting, data-driven, human-focused marketers. Our work and our achievements on all channels are because we operate as an extension of your own team.

Getting to know your business, understanding your audiences and what truly matters to both of us, is how we drive incredible results. We’re more than just a marketing agency; our mission is to support you. And we’re obsessed with your business’ success.